Janet, unsanctioned spokesperson as far as concerns  Exxon Mobile Employee continues to send tweets and over 400 people continue to tweet posterior portion even though she is unsanctioned. Janet claims she is an employee. But she is definitely not a spokesperson and the incident has raised lots of red flags about the potential risk companies face when they do not monitor what’s going on in social media spaces.

In the land of Twitter Exxon has been brand-jacked.

The folks at Exxon are now responding Jeremiah Owyang  of Forrester Research chatted with Exxon spokesperson Alan Jeffers.

Owyang offers up some key takeaways from faux Janet.

Lack of identity confirmation continues to plague the web
Companies must monitor their brand
An opportunity for the substantial Exxon to step forward
The common (myself included) need to at the outset validate identities
Legal and Trademark issues complicate
Corporations should have spiritual social media policies
Update August 8: Zdnet has extra coverage on this bizarre case, Janet, in a late tweet suggests she’s an actual employee, that’s standing by her employer. Zdnet suggests that companies should have internal civil media policies, dictating where the guidelines are, a good point.