Are you waiting to hear, sorry, there’s no hope for you?

I don’t mind losing to competition (okay, I do!). What I can’t stand is losing to our biggest competitor: Doing Nothing. Why? Because I want you to succeed, and when we at VisionPoints spend time exploring approaches and planning how best to position your business for growth, we are saddened by prospective clients who choose inaction. I feel this way about clients who never made it to calling us, too, but when you’ve acknowledged the Pain Points in your own Customer Experience, recognized the need for Experience Design and found the Solution that’s right for you, why give up?

After a recent disappointment with a fascinating new client firm, I can only wonder—are some owners seeking an out? Do they get cold feet when it’s time to sign the contract we craft together because it’s not success they want (which we certainly aim our clients toward), but failure they’re looking for approval on?

Profound lack of corporate self-esteem?