Since introducing the world to the baby bottle that looks and feels like a mother’s breast,The New York Times has featured the company on the front page of its business section and it has become a must have product for celebrities like Jennifer Lopez and Halle Berry

The company is run by three women: two attorneys and a marketing executive. None had any experience in manufacturing. In its first year, the company estimates it will earn a conservative 2.5 to 3 million dollars.

CEO Jennifer Morrill had no intention to run this business. She inherited it, along with a life insurance policy from her dad –the original inventor of the product.  When she tried to sell it, no one was interested.

The rest is the Adiri story. To read how these three women are turning the baby bottle business upside down check out my post today on BlogHer.