Jun 1
Tipping Points Go Both Ways
Did You Know That You Had Me at Hello?
After four cliffhanger video-emails, I reached the Tipping Point.
No, not that Tipping Point.
They were good, I’ll admit it. Charming, hesitating, intimate; stopping courteously before taking up too much of my time. Promising to sell me… something, right after telling me a few more secrets. Asking for my patience. Why, of course! Believably amateur. Slickly unslick. Each one had me hanging on the edge of my seat for something that never materialized, like the date who can’t get up the nerve to kiss me.
Four was my magic number. After that, every email that came in from him I marked as read and put in a “someday if I have absolutely nothing else to do” folder. If you can’t put one over the plate in four pitches, you walk.
Minimum customer experience. No sale.
Eroding my resistance or eroding my confidence? How many pitches before you notice you’ve been slimed?
Grow and be well,
Kelly Erickson
Are you the most creative thinker reading the MCE Blog today? Claim your prize and bragging rights. Please click here to read the rules, and take a Whack at it. (The comments may give you some hints.) Three days left to find the post where I make a reference to my age!
Thanks, Crystal. We’ll take another Whack at this subject tomorrow.
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