If you love yogurt, if you hate yogurt, you will love this Sarah Haskin’s take on the marketing of yogurt –specifically the targeting of yogurt to women.

I discovered the video while reading BlogHer’sSuzanne Reisman’s Post ,C’est Bon? No Your Gender Marketing and rBGH Yogurts Suck.  Before I actually saw the video I read the entire post. Since I was reading this around 7:30 last night and had not had dinner yet, I decided to fix myself a yogurt parfait which consisted of some Bear Naked  Vanilla Almond Crunch granola, a container of Trader Joe’s Pomegranate Greek Style yogurt and some dried blueberries, mangos and pineapple.

Only then while I was munching on my yogurt parfait did I click on the video. Here’s the thing — if I had not had the yogurt my other choice for dinner would have been part of the half eaten rotisserie chicken that was in my frig. Yes I am a woman over 40 but fortunately I do break the stereotype, there is no Activa in my frig.

Confused? Watch The video.