Transferring your credit card balances to 0 interest credit cards with decent introductory periods can be the easiest way to immediately free up income for important expenditure and/or debt reduction. Far too many people struggle unnecessarily with high monthly credit card payments, the bulk of which is interest. While most people are aware that they could apply to consolidate their credit card debts into one lower rate personal loan, very few consider the option of using an introductory zero or low rate credit card for this purpose. This is unfortunate because it is by far the best option available to them if they continue to transfer their balances before the end of each introductory period to another zero rate card. (Read the full post about ‘0 Interest Credit Cards Are The Solution To Financial Stress’…)

What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better apply it in your marketing communication. I immodestly call it Yaffes Law.

Yaffes Law

If you give people what they want first, they are likely to accept anything else you want them to have. If you give them what you want first, chances are they wont accept anything at all.

This is simply the classic principle that you should write from the readers point of view. And of course we all do this. Or do we? (Read the full post about ‘Techniques of Persuasive Communication: Old Wisdom in a New Package’…)